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New kids menu launched Summer ‘17

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18/07/2017

Mini steak - edit

School’s out for summer! And to celebrate the start of the holidays, we’re launching a brand new kids menu for families to enjoy in our steakhouses.

Starting at £4.95, your little ones have the option of enjoying two- or three-courses at all our restaurants. And there’s a great selection of meals to choose from, catering for all dietary requirements.

Of course, there has to be a mini steak on the menu, but there’s also more healthy options and sides as well as a delicious selection of desserts. Every order now includes a free cup of squash.

In a social media competition*, we asked parents to suggest how we could make our restaurants more appealing for families – and we were inundated with ideas.

Here’s five of the most helpful ones which are now being introduced. So thank you to everyone who contributed.

 

1. Have two meal sizes: one for ‘Little Kids’ and another for ‘Big Kids’

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An older child is going to eat considerably more food than a toddler. Of course, it’s obvious now it has been pointed out to us.

So we’ve introduced two meal sizes: ‘Little Kids’ is aimed at toddlers aged three and under and ‘Big Kids’ for older children.

With the option of having two- or three-courses, we’re sure even the hungriest of kids will be satisfied.

Healthier meals and sides with fresh vegetables and salads have also been added to the menu at the request of parents. And we agree, more nutritious options should be made available for youngsters too.

 

2. Children would enjoy a ‘build your own meal’ option on the menu

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We were told children enjoy having the key elements of a meal in front of them and building their own dinner. It’s a lot of fun!

So we’ve introduced a chicken or halloumi wrap which also comes with fresh peppers, cucumber, lettuce and a bbq dip. It’s an option that’s available for youngsters who aren’t so keen on meat.

We also found out that kids often want to choose the same meals as their parents. So we’ve added butcher’s chipolatas, a Middletons burger and a mini minute steak to the menu. The haddock goujons have stayed because they’re already very popular.

 

3. Childrens cutlery is really handy…

Cutlery - edit

This is another really obvious, but extremely helpful, piece of advice given to us. Of course, small hands find it difficult to use adult cutlery…

So we now have children’s cutlery across all our steakhouses – it should make eating dinner much easier for the little ones at the table.

 

4. Parents are huge fans of a particular high chair at mealtimes

high chair

This must be something only parents of small children are privy to – Ikea’s Antilop high chair for babies and smaller children.

We didn’t realise that it’s one of the most popular high chairs on the market at the moment.

And if the majority of families have this high chair at home, then we’re more than happy to bring it to our steakhouses too.

 

5. Parents want clear allergy and dietary guidelines on menus

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Out of all the suggestions submitted to us, this was definitely among the most popular.

Extra care has always been taken for all diners with allergies and any specific dietary needs at our steakhouses.

And we’ve taken that a step further now by clearly highlighting the dishes that contain nuts, and suitable for those who require gluten free or dairy free meals.

Of course, if you have any further questions, please always ask your server or the duty manager.

 

The new Middletons Kids Menu will be available from Monday, 17 July 2017 at all of our restaurants. Prices start at £4.95 for two courses on the ‘Little Kids’ menu. Specific dietary needs are catered for, please let your server know if you need any further information.

 

*The winners of our social media competition for suggestions to our new kids menu were: Sarah Jayne Moore from Attleborough, Norfolk; Charlotte Blockley from Leicester; and Tara Davies from Norwich.